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What are the 4 questions you should ask yourself when considering to hire a project manager?

Many of you have often debated whether you are ready to hire a project manager or should you do the work yourself. You may be at the point where you have multiple projects and lead generation is going well but the delivery process may be a little overwhelming.

Aside from the right timing, other factors that need to be considered are expense budgeting, time budgeting, established processes, etc.

What’s the one thing you should do before hiring a project manager?

Learn about these topics and much more here in today’s video: Incredible Insights to Determine When You Need a Project Manager (+ Mistakes to Avoid)

 

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WATCH VIDEO HERE:

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- Should I hire a project manager,

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or shall I manage all
my projects by myself?

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(upbeat pop music)

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(splash)

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- Hey Tribe, Matt Laker here.

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In today's video, you're going
to find out whether you need

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a project manager as of right now.

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Or maybe you just want to
manage projects by yourself.

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It's a little bit confusing,

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because you might have a headache

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of having too many projects.

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And maybe your sales are going great.

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Maybe your lead generation
funnels are in place,

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but the delivery part of the business

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is a little bit overwhelming.

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And this is what a lot of our tribemembers

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are struggling with.

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So, just to quickly recap:

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There are four pillars of -

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most of the online businesses,

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especially when it comes to
digital marketing agencies,

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of course different business models

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would have kind of a
different setup of blocks,

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but just to give you the
easiest and simplest example -

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there is lead generation,

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sales,

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project management, and the delivery.

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So in today's video,

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you will find out whether you should have

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this part of the business,
which is project management.

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Whether you should have this outsourced.

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Whether you should have this
taken care of by somebody else.

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You know, by somebody else.

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Like by full-time project manager

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or by pay-per-task project manager.

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And even how should you approach it?

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How should you approach this
entire idea of project manager?

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Because sales is easy, right?

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You pay 20% commission or whatever,

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you know you pay commission.

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It's basically always commission-based.

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For the delivery, you probably
always pay per project,

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so you usually pay $200 for a project,

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let's say to a developer or something.

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You know it's usually per project

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or you kind of estimate amount of hours,

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but usually it's paid per task.

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Around 20% of the project price,

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depending on the business,
depending on the industry,

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depending on the business model.

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But, you know, it gives you and idea.

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Lead generations, usually
cheap ones you figure this out.

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It's probably like one
percent of your project price,

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depending on the funnel.

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Some funnels could be 50%, but
it doesn't matter right now.

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What's the help with project manager?

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Shall you have someone
doing this for you or not?

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So here is one dangerous thing
that you should watch out

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when you are hiring a project manager

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or when you're thinking about
having a project manager.

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So if you haven't figured certain

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lines of business yourself,

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then if you will give them to

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your project manager your figure,

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then it might be not the best idea.

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So let me give you a little
bit of examples here.

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Let me show you how usually an agency

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or how usually a business works.

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Let's say that you are
selling few products.

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Let's say you're selling funnels.

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Let's say you're selling
landing pages that are leading -

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that those funnels are leading to.

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Let's say that in order to get people

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down your funnel to landing page,

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you're selling Facebook Ads,

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and let's say that you are
also selling Google Ads.

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Okay, so you have a little bit complicated

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digital marketing agency that is selling

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different kind of services.

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You could even say that they
are different business lines.

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So those are different business
lines that you have there.

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Now, you have multiple
projects and multiple clients

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who want multiple kind of
things in your business.

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So for example, some of them want funnels.

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So let's say that this
is Client Number One.

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Let's say he only wants funnels.

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We have a Client Number Two.

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He wants funnels, landing pages,

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Facebook Ads, and Google Ads.

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And you have a Client Number Three

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who wants Google Ads, landing pages,

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but he doesn't want
funnels and Facebook ads.

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And you have a Client Number Four,

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who wants only Facebook Ads and funnels.

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For example, you know it
doesn't really matter.

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But let's just go with these examples.

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So you have multiple lines of business.

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In fact, you have one, two,
three, four lines of business.

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One, two, three, four.

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And you have four different clients.

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So it all gets overwhelming,

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and as you are getting
more and more sales,

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it is getting more and more overwhelming.

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Maybe you have people who are delivering

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all those services for you.

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Maybe you have outsourcers,

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but then you still have
to manage those projects.

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So it gets a little bit overwhelming.

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So here is how to approach
getting a project manager.

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So obviously this is not
the best idea if you haven't

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figured out these processes
in your business yourself.

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And I'm not saying you need to understand

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Google Ads, Facebook Ads,

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landing pages, and funnels
and everything about this.

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But if you didn't figure out
how they work in general.

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If you didn't figure out
more or less how they work.

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What are the processes?

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How much time does it take to build,

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let's say, let's go with
an example of landing page.

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If you haven't figured out
how much time does it take

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to build a landing page,

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you didn't figure that
hey first we need a logo,

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but before that we need a
concept of the web site.

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And once we have a concept,
then we can make a logo.

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And once we make a logo,

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we can build the
structure of the web site,

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and in the meanwhile
copywriter could start writing

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after the reset concept.

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And then in the meanwhile the hosting guy

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could start setting up the host,

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even before there is a concept.

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And then once the hosting is ready,

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and the design is ready,
and the copy is ready,

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maybe we could start uploading
web site to the server.

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Let's say that there
are all those processes.

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So before you figure out
how much time it takes

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for all your team members -

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Let's say that this is two weeks -

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So before you figure out
how much time it takes

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for all your team member -

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while one of these lines
represents each team member -

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so let's say there are four team members.

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The last one is the hosting guy,

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the second one is a designer,

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and the third one is a copywriter.

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And you have managed
this process yourself,

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then this is easy for you

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to outsource this to a project manager.

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Because you can see this
process as a workflow.

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You see this process as a block.

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You see this process as one
individual piece of a block,

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workflow, whatever you call it.

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So you can see that
development of a landing page

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in your business is a process,

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you have it kind of like a puzzle,

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like a workflow,

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and you know that this
process takes two weeks,

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and you know that you can basically

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charge customer $1000
for each landing page.

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So this is worth for you around 20%

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to budget for project manager,

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because it takes around 20 hours

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for project manager to
manage all these processes,

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all those four people.

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So you know that you
can basically pay $200

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for this process out of
$1000 that you're making.

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And let's say that this
is block number two.

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Then it's the same for funnels.

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The same for Facebook Ads.

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The same for Google Ads.

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But we are assuming that you have

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all this figured out before by yourself.

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So now this is really easy for you

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to tell your project manager that you want

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to assign specific blocks to him.

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So now we can look at
the lines of business

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that are here, vertical.

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And then you can see your customers,

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and you can basically assign
to your project manager.

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Let's just go with $200 per each block,

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because it's easier to calculate.

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You can assign to your project
manager each of those blocks,

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and you know exactly how much

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you can pay your project
manager per each task,

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which is pay-per-task, which is PPT,

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which is a good working system

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that allows you to budget
processes really well.

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So what you're doing is you are able

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to calculate how much project
manager is going to make.

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He's going to make $200 on each of these.

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So if you make a sum of
all of these projects

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that your project manager is working on,

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because essentially each block

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is kind of different
project for project manager.

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You're gonna see that he has
one, two, three, four, five,

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six, seven, eight, nine, unless
I miscalculated something.

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Nine different projects.

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So times $200, this means
that he's getting $1800

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for managing these projects.

200
00:09:54,383 --> 00:09:57,796
Now the question is, how much time

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did this take for you to
manage this one block?

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00:10:01,260 --> 00:10:04,833
Because there is a certain
timeline of all the projects.

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So you and the project manager

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need to budget this accordingly.

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So there is a proper timeline that takes

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in terms of you know the flow of work.

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In terms of the bandwidth
of each human being.

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So let's say that this
project, this one block,

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00:10:22,660 --> 00:10:25,827
takes you or whoever, you're budgeting

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00:10:27,423 --> 00:10:29,590
basically 20 hours a week.

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00:10:30,583 --> 00:10:35,510
Now how many hours does your
project manager able to work?

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00:10:35,510 --> 00:10:40,510
So if he's not able to work
for more than 20 hours a week,

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which you know, probably
he can work like 30 or 40,

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00:10:43,333 --> 00:10:46,423
probably maximum you can give him,

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this and this project to
be run simultaneously.

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Because more than that is probably

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00:10:53,233 --> 00:10:54,969
too much for the first week.

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00:10:54,969 --> 00:10:57,719
And then, in the second week,

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00:10:57,719 --> 00:11:00,185
he could take care of this one.

220
00:11:00,185 --> 00:11:03,085
And the third week for these two.

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00:11:03,085 --> 00:11:04,112
And then this one.

222
00:11:04,112 --> 00:11:05,012
And then this one.

223
00:11:05,012 --> 00:11:06,862
So you can put this on a time as well.

224
00:11:06,862 --> 00:11:08,267
So you can put it on a timeline.

225
00:11:08,267 --> 00:11:10,695
And this allows you to sort of budget

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00:11:10,695 --> 00:11:14,080
as well for your clients,
for your customers,

227
00:11:14,080 --> 00:11:16,782
when exactly are you able to

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00:11:16,782 --> 00:11:20,105
finish with each of those blocks.

229
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Or maybe if you're working too slow,

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00:11:22,731 --> 00:11:24,305
and you are overwhelmed

231
00:11:24,305 --> 00:11:26,105
and your project manager is overwhelmed,

232
00:11:26,105 --> 00:11:29,619
maybe it's time to hire
a new project manager.

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00:11:29,619 --> 00:11:33,895
But to answer your question
in the most easy way possible,

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00:11:33,895 --> 00:11:38,505
you should first figure all
of those processes by yourself

235
00:11:38,505 --> 00:11:41,605
so you can have something very measurable

236
00:11:41,605 --> 00:11:46,105
on how to budget this
information for your freelancer.

237
00:11:47,160 --> 00:11:49,610
If you just, for your project manager,

238
00:11:49,610 --> 00:11:51,847
freelance project
manager, project manager,

239
00:11:51,847 --> 00:11:53,797
because if you just give them this

240
00:11:53,797 --> 00:11:55,297
to figure out by themselves,

241
00:11:55,297 --> 00:11:58,010
then you really have no
idea what is happening

242
00:11:58,010 --> 00:11:58,843
in the business.

243
00:11:58,843 --> 00:12:00,997
You really don't know how many hours

244
00:12:00,997 --> 00:12:02,377
each of these blocks takes,

245
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what is the bandwidth of yours,

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00:12:05,260 --> 00:12:08,999
what is the bandwidth of a
project manager, etc., etc.

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So here are questions that
you need to ask yourself.

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So the first question is,

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"How much time and
money each block takes?"

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And it can be different, you know?

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The second question you have is,

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"What is the time bandwidth
of my project manager?"

253
00:12:38,356 --> 00:12:40,683
And what is the bandwidth of you?

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00:12:40,683 --> 00:12:42,954
How many projects more
can you run by yourself?

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How many project managers do you need?

256
00:12:45,369 --> 00:12:47,906
If you understand that, you
can answer more questions.

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00:12:47,906 --> 00:12:50,906
How many project managers do I need?

258
00:12:52,256 --> 00:12:55,217
And you can answer question such as,

259
00:12:55,217 --> 00:12:58,050
"When will projects be completed?"

260
00:13:01,082 --> 00:13:02,706
But remember, the most important thing

261
00:13:02,706 --> 00:13:06,719
is you need to first figure out
all these processes yourself

262
00:13:06,719 --> 00:13:11,043
so you can budget money
and time accordingly.

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00:13:11,043 --> 00:13:12,889
Because if you don't know
how much time it takes,

264
00:13:12,889 --> 00:13:16,230
it's hard to budget how
much it costs to make this.

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00:13:16,230 --> 00:13:18,719
If you don't know how much times it takes,

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00:13:18,719 --> 00:13:21,556
it's hard to assess whether
your project manager

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00:13:21,556 --> 00:13:24,856
has enough bandwidth, etc., etc.

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00:13:24,856 --> 00:13:27,292
If you have any questions about this,

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00:13:27,292 --> 00:13:30,569
don't hesitate to message me on Facebook.

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00:13:30,569 --> 00:13:32,833
To message me on Facebook,
the link to my Facebook

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00:13:32,833 --> 00:13:35,156
is in the description of this video.

272
00:13:35,156 --> 00:13:36,933
So message me on Facebook now.

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Ask me any questions.

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00:13:38,709 --> 00:13:41,369
Or just say, "Hi Matt. I'm
running a business as well.

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00:13:41,369 --> 00:13:42,399
And it's cool."

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00:13:42,399 --> 00:13:45,085
So the link to my Facebook
is in the description

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00:13:45,085 --> 00:13:48,271
of this video, and I'll see
you in tomorrow's video.

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

 

Would you like to see a step-by-step tutorial on how to set up a recruiting funnel?

Can you imagine having a constant database full of potential candidates?

Recruiting can be very time consuming but there are a number of ways to streamline the process and filter out candidates that may not be the best fit.

In this tutorial, we cover the following items:
• How to hire, the number of hires needed, and budgeting
• Filter people out just like a regular sales funnel
• Exporting recruiting database to a spreadsheet & how to manage it
• How to filter down candidates based on your requirements
• What questions to ask and the answers/personality traits to look for based on the type of position
• Create competition and test finalists prior to deciding on the best candidate
• Pros & cons of different recruitment funnels

Learn about these topics and much more here in today’s video: The Recruitment Funnel and Filtering Process (+ Typeform Tutorial & Tips for Job Posting)

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

 

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

 

Am I ready to outsource certain tasks/processes right away or should I develop the processes and figure it out myself first?

Failing is part of the learning processes when you are building a business. With that said, you also don’t want to make the same mistakes that others have frequently made.

You also need to consider whether you are hiring assistants or beginners to replicate tasks or consultants/experts that have industry experience. This will be the major factor when deciding whether to outsource immediately or handle the majority of tasks yourself.

Learn about these topics and much more here in today’s video: Outsourcing Processes Immediately vs One-Man Show (+ Actual Project Management Business Example)

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

 

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

 

Can the financial crisis in Venezuela affect your business?

By now, almost everyone is aware of the economy in Venezuela. They are experiencing hyperinflation at an alarming rate and if that’s not bad enough, they can’t send or receive money via PayPal or wire transfers from most financial institutions.

So how are they supposed to make money?

Enter fivebucks, a freelancing platform that utilizes blockchain technology. Many of you may be unaware of the quality of freelancing work from South America and Venezuela in particular. In addition to the quality work of Venezuelan freelancers, it’s a huge boost to their economy.

For every $5 (U.S. currency) you spend with them that is equal to about $1.2M Bolivar so this creates a great opportunity for Venezuelans and for those looking for outsourcing.

Learn about these topics and much more here in today’s video: How the Financial Crisis in Venezuela can Impact Your Business (+ New Freelancing Opportunities)

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

 

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

Are you ready to scale your business? If so, do you need to hire just one person or a team?

There are a number of things to consider when you are ready to start recruiting for your business. There are pros and cons for hiring one person versus a team but there are a few key factors to consider.

For the roles or tasks that need to be completed, do they require different skill sets or training?

Do you have enough work to support multiple team members?

What is your recruiting budget or monthly salary expenses?

No matter how many people you decide to hire, the most important concern you need to address is whether you have their full commitment.

Learn about this new online business model, these topics, and much more here in today’s video: Scaling Your Business with One Person Versus a Team (+ Key Factors to Consider When Recruiting)

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

 

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

 

Have you ever lost an employee or freelancer just before a large project or at a crucial point in a project?

Do you want to prevent employee turnover and ensure loyalty from your team members?

If this has ever happened to you, then you can understand how turnover affects profit as well as the ability to provide an excellent customer experience.

Learn about the difference in the employee/freelancer mindset and how to provide your team with a secure sense of stability in today’s video: How to Build a Loyal Team that Loves Working for You (Outsourcing Advice by Matt Laker)

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

 

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

“I will bring 10,000 Dollars to your business……within the next 2 months!”

If you promise clients something like that, they will hire you! Everybody likes to make money fast. So just tell clients that you will make them A LOT of cash and you will start closing sales, right?

Well…

Here is what’s going to happen next: you have to deliver, and if you can’t keep up with these promises, the client will be disappointed. Maybe he will give you a bad review; perhaps he will even sue you. You know what the problem is?

Even if you make the client 8,000 Dollars within the next 2 months or 10,000 Dollars within the next 3 months, you did a fantastic job – but you under delivered. Your client will be mad, and he has every right! So what’s the solution?

Under promise? Tell the client that you will help him to make at least some money sometime in the future, probably!?

Yes, this way it’s hard to under deliver, but at the same time, you will not get any sale like this.

Here is the real solution: If you want to close sales without overpromising, you have to learn how to handle expectations.

Recently one of my tribe members asked me how to do that on one of our weekly calls. I decided to share this call to give value to everybody out there who wants to learn expectation management!

Check out my advanced sales training: Your Clients Will Love You – How to Manage Expectations in Sales

 

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

My most popular video on YouTube currently has 129,000 views. Most of my other videos have less than a thousand. How is that possible?

Could it be the name? It is called “How to Make $8k Per Month on Freelancing and UpWork”. Yes, it is a catchy title! But titles alone don’t make videos successful. There must be something else!

The video not only has a lot of views, it also got a lot of comments, 476! Why do people feel like they need to comment below this video?

Because they hate it! At least some of the guys, while others love it. Yes, the video is controversial! But what is it that my viewers are fighting about in the comments?

The video is about how to build an online business using Upwork. In that video, I suggest to stop being a freelancer and instead outsource most of the tasks in the business for $3 an hour to countries like India, Vietnam, or Philippines. Some people think that is genius while others believe it’s unethical.

But what are the facts? I decided to finally talk about how I built my business using freelancers and outsourcers, how I pay them, and if I can sleep at night “exploiting” third world countries!

 

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖

How to get an awesome website? Of course, every business needs one but how do you recruit one if you didn’t learn coding, web development, and HTML?

 

Of course, you could use tools like WordPress and build a basic website yourself but most business owners I know don’t want to spend hours of their time to learn these tools and have an average online appearance in the end.

 

What if I told you there was a simple way to find high-quality freelancers who build the most amazing websites for you and your business!

 

In today’s video, I share the step by step funnel process on how to get the best people at affordable prices.

 

ATTENTION! I am looking for a junior web developer to support my team! If you have a basic understanding and you want to work on Matt Laker’s team, apply now!

 

 

 

LISTEN HERE FOR AUDIO:

 

WATCH VIDEO HERE:

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖