MattLaker.com (About)
Hey, Tribe!

This is a page about me and about my tribe…

My Story

I am University and Corporation Drop Out, Who Started His Own Business and... Failed! Then started and Failed Over and Over Again Until I've Learned That There Are 4 Core Principles Principles That One Needs To Follow To Succeed In Business. During the Time of Trial and Error I Travelled to 50+ Countries and Fought Depression to Finally Build a Business That Works - a Digital Marketing Agency. After Succeeding With My Business, I Decided to Start a Second Business Using the Same Principles That Made The Previous One Work. It Was a Success Again. I Have Built a Successful Sales Agency. I Also Decided To Share What I Have Learned And Documented The Journey On My YouTube Channel. I am Also a Speaker at Conferences in London, Münich and Saigon. In my free time I like to travel with my friends to Jungles, market Crypto-farms and Fly Drones. I find My Life Meaningful by Encouraging and Giving Hands-On Solutions to My Tribe Members To Live Adventerous Life Fulfilling Their Curiosity Creatively. If You Want To Join My Tribe, You Can Message Me on Facebook.

The Story of My Tribe

Getting back to my story, I was never successful with any of my businesses. I failed big time until I joined the tribe of entrepreneurs. Here are the core principles that I have learned: 1. Stop being an employee/freelancer Imagine that this is you:

Now, let’s get some perspective. You are actually a tip of an iceberg inside somebody’s else business model:

Is this bad? Yes, because you are at the end of the value chain. You make the least money. Naturally, managing clients expectations with workers (project management) are more important than just doing the work. But, project managers are useless without the sales team. Without Sales there are no clients, hence there is no business. This means that sales commissions are going to be higher than let’s say development work. However, salespeople don’t have prospects to talk to (leads) if there is no lead generation system in place. Hence this is the highest paid part of the entire business model. Here is what the value chain looks like, and why you are being paid the least:

Now that you know that you are on top of this value pyramid, you want to get to the bottom instead. This way you will be able to leverage your time and money… 2. Leverage Your Time &&Money By Paying Others For Their Time At the beginning when you run a business, you are implementing all of the parts of the business model yourself. In other words, you have to hustle all the time (at least 30 hours a week). You can start leveraging your time and money and get from phase 1 (hustling everything) to phase 2 (part hustle), once: – You can survive from your business – Have enough revenue from the business to pay people on top of the value chain Then you leverage your time and money even more and get to phase 3 (no-hustle) where all you do in think, read, keep your CEO accountable and conceptualize. Here are the stages of the hustle that you need to climb in order not to hustle and buy back your time:

3. Copy paste what works instead of trying to reinvent the wheel For example, you can just copy this business model below because the chance of success is 100% – it’s proven to work, whereas if you come up with a startup idea, the probability, it’s going to be profitable is less than 10% (simple math).

Once you choose your business model, focus on this for a long period of time. Don’t get distracted. In the beginning, implement all of the parts of the business model yourself – to briefly understand all of the processes. 4. Get Inside The Knowledge Value Cycle Knowledge Value Cycle (KVC) or Peer 2 Peer Mentorship is the fastest way to understand and make your business work. It is faster and more effective than: – University – Books – Mentors In KVC or P2PM you learn from Mentors who are your tribe members who are just a little bit ahead of you:

Once you become Intermediate you learn from Advanced members and teach Beginners. This is value cycle. The full structure of P2PM requires 4 leveraging each other components:

P2PM is a method created and mastered by our tribe of entrepreneurs for the last 4 years.

Meet Some Of Our Tribe Members

(With Videos)

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